Livesport

Livesport operates a portfolio model across consumer sports media, betting utilities and B2B sports-rights and data services. It creates value by aggregating real-time sports data, fixtures, statistics and betting odds, packaging them into fast live-score and information products, and distributing them across web and mobile apps that reach a large global audience. This audience scale is monetised through advertising inventory and by funnelling users to betting partners via odds-comparison and affiliate links. On the B2B side, the group acquires and commercialises sports data and audiovisual broadcast rights, selling access and distribution services to broadcasters, rights-holders and betting companies. Strategic acquisitions of specialist data, football content and rights entities extend its coverage, languages and inventory, supporting both audience growth on consumer platforms and commercial offerings to business clients.

Livesport s.r.o. is a Czech digital sports media company within Livesport Group that builds and operates consumer-facing live scores, statistics and sports content platforms, as well as betting odds comparison sites and a sports media-rights trading business. Its portfolio includes live-score and football data sites and apps, an odds-comparison platform, and a sports broadcast-rights broker serving broadcasters and rights-holders. The company generates revenue primarily from digital advertising on its high-traffic sports portals, affiliate and referral fees from directing users to online bookmakers, subscription fees for ad-free app versions, and B2B income from licensing sports data and trading audiovisual sports rights. End-users are global sports fans and bettors, while paying customers are advertisers, betting operators, broadcasters and other media and data buyers.