GoPuff

The business model combines vertically integrated quick-commerce retail with a retail media and data platform. The company procures and holds inventory in micro‑fulfilment centres, prices and sells products through its app and website, and performs its own last‑mile delivery, capturing retail margin rather than acting as a pure marketplace intermediary. Delivery economics are supported by order-level fees and a subscription membership that locks in high-frequency customers.

On the B2B side, it monetises traffic and transaction data by offering in‑app ad placements and sponsored listings to brands, as well as analytics/reporting products that provide visibility into point‑of‑sale, retail media performance and supply‑chain metrics. Value is created for consumers via fast, convenient access to convenience goods, and for brands via access to high‑intent shoppers and granular performance insights within a controlled retail environment.

Gopuff is a US-based instant-commerce retailer that operates its own network of micro-fulfilment centres and a consumer app/website to deliver groceries, alcohol and everyday essentials in minutes. Unlike marketplace models, it typically owns inventory and manages fulfilment and last‑mile delivery directly in the urban and suburban areas it serves.

The company generates revenue primarily from retail margins on products sold through its platform, supplemented by delivery and service fees, a paid membership programme for frequent users, and premium delivery options. It also sells in‑app advertising and data solutions to consumer brands, turning its commerce environment into a retail media venue for sponsored placements and performance reporting.