Grupo Globo

Grupo Globo operates a multi-sided media model. On the audience side, it creates or distributes news, entertainment, sports, and lifestyle content through broadcast TV, digital publishing, and streaming products. On the commercial side, it sells advertising inventory and audience access to brands and agencies across those owned properties, while also charging consumers for subscriptions, premium sports access, and selected paid features. Value is created by combining strong local content brands, large audience reach, and first-party data into a unified monetisation system.

Grupo Globo is a Brazilian media holding group that owns and operates a portfolio of broadcast channels, digital publishing brands, streaming services, sports products, and advertising platforms. Its consumer-facing assets include Globoplay, G1, O Globo, Valor, ge, Gshow, Techtudo, Receitas, Cartola, Premiere, and a broader portfolio of linear channels. The group monetises audience attention through advertising sales, subscriptions, pay-per-view access, and selected premium upgrades.

In parallel with its media properties, Grupo Globo has built proprietary advertising infrastructure such as Globo Ads and GAMA to sell and activate inventory across its own ecosystem and, in some cases, external exchanges. Its paying customers therefore include both consumers buying content access and brands or agencies buying media, audience targeting, and campaign execution across Globo-owned reach in Brazil.