HypeAuditor

The company operates an AI-driven SaaS platform that collects and analyses public influencer and audience data across social networks. Its core value is providing reliable audience quality scores, fraud detection, and multi-metric analytics that help professional marketers select creators, plan campaigns, and benchmark performance. It extends this data via a chat-based assistant interface and a programmatic API so customers can integrate influencer analytics into their own workflows and products.

Revenue is generated primarily through recurring subscriptions and enterprise contracts for access to the platform and related tools. Additional value is created through API access for automated use cases, credit-based access and low-cost tiers in the chat assistant product, and optional professional services such as managed influencer campaigns and payment facilitation for creator payouts.

HypeAuditor is a US-based influencer marketing analytics and campaign management platform founded in 2017. It aggregates large-scale public creator data across major social networks and uses machine-learning models to evaluate audience quality, detect fraud, and provide detailed influencer performance metrics.

The company sells access to its SaaS platform, API, and an AI chat assistant product to brands, marketing teams, agencies, and e-commerce businesses that run influencer campaigns. Revenue comes from subscriptions and custom contracts, with additional income from paid API access, managed services around influencer campaigns, and tools that streamline influencer payments via PayPal.