Traackr

The company operates an enterprise SaaS model focused on influencer and creator marketing operations and analytics. It creates value by centralising creator data and workflows (Organise), providing performance measurement and optimisation (Optimise), and enabling planning and forecasting (Envision), all powered by a large creator database and proprietary Brand Vitality Score (VIT) metric. Customers use the platform to identify and vet creators, manage relationships and contracts, run and track campaigns across markets, and benchmark performance versus competitors. Revenue is generated primarily through multi‑module software subscriptions on annual contracts, with configuration based on users, markets and creator volume, and with optional add‑ons such as advanced data access, brand safety, API/SSO and premium support. Implementation and customer success services support long‑term retention and expansion within large brand organisations.

Traackr, Inc. is a United States‑based software company providing an AI‑driven influencer and creator marketing platform for brands and agencies. Its system combines creator discovery, relationship management, campaign execution, forecasting and performance measurement, underpinned by a proprietary Brand Vitality Score metric and a large creator dataset.

The company generates revenue by selling enterprise SaaS subscriptions and associated services on annual, customised contracts. Its paying customers are mid‑market and enterprise marketing teams and agencies that run multi‑market or multi‑brand creator and influencer programmes, particularly those needing governance, auditability and standardised performance benchmarks.