IMRG

The organisation operates a membership-based benchmarking and market intelligence model for the e-commerce sector. It collects anonymised trading and logistics data from a panel of online retailers and partners, aggregates this into indices and KPIs, and distributes the resulting insights through a Digital Dashboard, reports and structured benchmark products. It also collaborates with technology and logistics partners to produce specialist indices (e.g. delivery and cross-border logistics) that support planning and performance analysis.

Value is created by enabling retailers and partners to compare their performance against market and peer benchmarks across sales, customer journey and fulfilment. In addition, the association acts as a reference data source for industry stakeholders and media by maintaining long-running indices that track structural changes in online retail, mobile commerce and logistics.

IMRG is a UK-based e-commerce trade association focused on online retail performance benchmarking and market intelligence. It operates industry indices and a web-based analytics environment that aggregate anonymised transaction and logistics data from member retailers, providing benchmarks across sales, customer journey and delivery metrics.

The organisation generates revenue mainly from paid memberships for retailers and solution providers, which provide access to its Digital Dashboard, indices, insights and events. Its primary customers are online retailers and e-commerce professionals, along with technology and logistics partners that participate in or sponsor its benchmarking and research activities.