InsurAds

The company operates a B2B adtech and risk‑transfer model. It provides a time and attention management platform that integrates via tags or SDKs into publisher environments and their ad servers, enabling real‑time measurement and optimisation of user attention and the construction of live attention‑based audiences. This creates value for publishers by improving yield and enabling them to commercialise inventory based on verified attention time rather than basic impressions, and for advertisers by enabling more efficient media buying and reduced waste.

On top of this, it offers an advertising insurance mechanism that uses the underlying attention data to warrant or guarantee certain campaign outcomes, effectively securitising attention delivery. Revenues are derived from recurring or contract‑based platform fees, enterprise deals for large publishers and advertisers, revenue‑share agreements tied to incremental yield generated from selling against attention time, and insurance‑style premiums or coverage fees associated with the marketing assurance product, including potential paid add‑ons such as enhanced fraud detection integrations.

InsurAds is a Portugal‑based adtech company providing an attention measurement and advertising insurance platform for digital campaigns. Its core technology measures individual user attention time on impressions in real time, builds a live audience of unique users, and integrates with publisher ad servers to optimise delivery and monetisation based on attention rather than simple impressions.

On top of this platform, the company offers an insurance‑style product that underwrites marketing outcomes using attention metrics, with optional integrations for fraud detection. It generates revenue from platform and enterprise fees, revenue‑share or yield‑enhancement arrangements with publishers, and insurance‑like fees charged to advertisers and agencies seeking guaranteed campaign outcomes. Primary customers are digital publishers, advertisers, and media agencies operating at enterprise or advanced programmatic scale.