Lumen Research

The company operates a B2B adtech and analytics model focused on attention metrics for digital media. It combines proprietary eye-tracking panel data with digital impression data to produce predictive attention scores and metrics that can be used for planning, measurement, optimisation and media buying. Value is created by providing more accurate proxies of human attention than traditional viewability or exposure metrics, enabling advertisers and agencies to allocate spend to placements and creatives that drive higher attentive seconds and better campaign outcomes.

Revenue is generated by licensing its attention measurement and planning platform to brands, agencies, publishers and adtech firms; charging campaign-based fees for tagging and reporting; providing creative testing and research services; and monetising activation via its attention-led private marketplace and DSP algorithms, which can carry additional fees or margins on media spend.

Lumen Research is a UK-based adtech company specialising in attention measurement for digital advertising. It operates an attention measurement and planning platform built on eye-tracking panel data, which predicts and scores attention at impression level and integrates into programmatic buying workflows via tags, algorithms and private marketplaces.

The company generates revenue from advertisers, agencies, publishers and adtech partners that pay for access to its attention measurement platform, creative testing tools and activation solutions. Income comes from enterprise licences, per-campaign measurement and tagging, bespoke modelling and consultancy, and attention-optimised media activation through its private marketplace and DSP integrations.