Intuit

Intuit operates a diversified software and services model built around financial and operational workflows for consumers, small businesses and accounting professionals. Its platforms provide tax preparation, bookkeeping, payroll, payments processing, time tracking, personal finance and credit monitoring, and email marketing automation, creating value by digitising and automating compliance and financial administration tasks and by connecting users to financial products.

Value creation comes from reducing complexity in tax and accounting, consolidating financial data, and enabling small businesses to manage invoicing, payroll and payments from a single environment, while marketing tools help them communicate with customers. On the consumer side, its personal finance platform aggregates credit and financial information to help users monitor credit and discover financial products. Value capture is diversified across recurring subscriptions, software licences, transaction fees and partner/advertising revenue from marketplace referrals.

Intuit is a United States–based public software company focused on consumer and small-business finance, accounting and tax preparation, with additional capabilities in personal finance marketplaces and email marketing automation. Its main platforms cover tax filing for individuals and professionals, small-business accounting, payroll, payments, time tracking, personal finance and credit monitoring, and small-business marketing.

The company generates revenue primarily from paid software subscriptions and licences for its accounting and tax products, plus transaction fees from payments and payroll services. It also earns partner and referral fees and advertising revenue from its personal-finance marketplace, and subscription fees from its marketing automation offering. Customers include individuals and households filing taxes, small and medium-sized businesses and the self-employed, accounting and tax professionals, and financial-services and advertising partners using its marketplace inventory.