INVIDI

INVIDI operates an enterprise B2B ad‑technology model. It develops and maintains software platforms that sit on the supply side of the TV and video ecosystem, enabling addressable advertising across linear, satellite and IP‑delivered environments. Distributors, satellite operators, broadcasters and programmers deploy these platforms to unify ad delivery, target households, and manage campaigns across direct and programmatic channels, thereby raising yield on existing inventory and enabling new addressable formats.

Value is created by allowing media owners and distributors to segment audiences, execute targeted insertion without extensive hardware upgrades (notably for satellite), coordinate campaigns across multiple distributors and sales channels, and standardise reporting. INVIDI extends this with professional services for integration, configuration and ongoing operations. Ownership by large media and agency groups provides embedded distribution and alignment with major TV advertising buyers and sellers.

INVIDI is a US-based advertising technology company focused on addressable television and video. It provides supply-side and infrastructure platforms that enable pay‑TV distributors, satellite operators, broadcasters and programmers to deliver household‑level targeted advertising across linear, satellite and streaming environments. Its products cover cross‑platform ad management, satellite switching, sell‑side ad serving and programmer campaign coordination.

The company generates revenue by licensing its enterprise platforms and related managed services to media distributors and content owners, who use them to increase the value and utilisation of their advertising inventory. INVIDI is jointly owned by DIRECTV, DISH and WPP, and has grown its product suite through acquisitions such as the ad‑tech division of Ooyala (Videoplaza).