iZooto

The company operates a portfolio business model in advertising and marketing technology focused on digital publishers and performance advertisers. It creates value by helping publishers build and activate their own audiences via browser and app push notifications, on-site engagement tools and content discovery, by connecting advertisers and agencies to publisher inventory through a performance marketplace, and by improving publisher ad yields and detecting invalid traffic and fraud. It integrates with native ad networks and major ad exchanges to access demand and monetise inventory.

Revenue is primarily generated via recurring SaaS subscriptions with tiers linked to audience or traffic scale, alongside premium enterprise plans that bundle automation, segmentation and support. Additional value is created via publisher yield uplift, ad fraud mitigation and access to more demand channels, while advertisers gain access to performance inventory and analytics. The business also participates in advertising revenue via monetisation plans that share ad income from push and display formats.

Datability Technologies Private Limited is an India-based martech and adtech company that builds software and services for digital publishers, advertisers and agencies. Its portfolio includes an owned-audience engagement and monetisation platform for publishers, a performance advertising marketplace connecting advertisers and publishers, and an ad revenue optimisation and fraud detection platform certified by major ad exchanges.

The company generates revenue through SaaS subscriptions priced by audience scale, managed and enterprise services for publishers and advertisers, and revenue-sharing on advertising delivered through its monetisation products. Its primary customers are news and media publishers, digital content sites, app owners, and advertising buyers and agencies seeking performance inventory and yield optimisation.