Kidoz

The company operates a two-sided adtech platform. On the demand side, it sells mobile advertising inventory and campaign execution to brands, advertisers and media agencies, offering both managed media buys and programmatic access through SSP, DSP and ad exchange capabilities. On the supply side, it distributes a publisher SDK embedded in thousands of mobile apps, enabling app developers to monetise their inventory in a child-, teen- and family-safe, privacy-compliant manner.

Value is created by aggregating compliant, contextual in-app inventory, enforcing children’s privacy regulations, and providing targeting and optimisation via an AI-based contextual intelligence system. The platform captures value by taking a margin between what advertisers pay for media and what is paid out to publishers, positioning compliant kid/family inventory as premium, and broadening addressable demand via a dedicated programmatic marketplace brand.

Kidoz.net is the online presence of Kidoz Inc., a Canada-based mobile adtech company focused on child, teen and family-safe digital advertising. The firm operates a contextual advertising network integrated via a software development kit into thousands of mobile apps and supports both managed and programmatic media buying.

The company earns revenue primarily from digital advertising sold to brands and agencies, with additional income from programmatic activity across its supply-side, demand-side and ad exchange infrastructure. Its direct customers are advertisers, media agencies and programmatic buyers seeking COPPA/GDPR‑K compliant inventory, and mobile app publishers that integrate the SDK for monetisation on a revenue-share basis.