SuperAwesome

The company operates an advertising and data platform serving the youth digital media ecosystem. It creates value by aggregating COPPA/GDPR‑K compliant advertising inventory from child‑directed websites, apps and games, and by enforcing kid‑safe ad delivery through contextual targeting, human review and safety filters. This inventory is then sold to brands and agencies that want to reach youth audiences, with the company capturing a margin or platform fee on each media buy while sharing revenue with publishers.

In parallel, it provides consent‑management and age‑verification infrastructure to developers and online services, enabling them to comply with child data protection laws without building bespoke systems. Its research and insight products monetise access to youth audience panels and platform data, offering brands and media owners decision support on youth behaviour. Overall, the model combines media marketplace economics, enterprise platform usage and professional insight services.

SuperAwesome Trading Limited is a UK-based youth digital advertising and consent-management company focused on under‑13 and wider youth audiences. It operates a kid‑safe advertising marketplace and supporting tools that enable brands, agencies, game studios and publishers to reach young users while complying with regulations such as COPPA and GDPR‑K. The company has also expanded into kids and family audio content through the acquisition of Starglow Media.

Revenue is generated primarily by selling youth‑targeted media across its ad marketplace, sharing revenue with publishers, and by providing developer tools and platforms for parental consent and age verification. Additional income comes from research and insight services that use its youth audience data and panels. Its direct customers are brands, media agencies, content owners, mobile and game developers, and online platforms that require compliant monetisation and consent workflows for young audiences.