Kindred

Kindred operates a commerce media platform that converts shopping and intent signals into monetisable advertising and affiliate outcomes. On the supply side, it aggregates merchants, deals and advertiser demand; on the demand side, it offers publishers, browsers, AI platforms and advertisers tools to monetise user journeys or buy intent-rich audiences. Value is created by matching commerce intent with relevant offers, ads or audience segments, then distributing these through affiliate links, APIs, white-label integrations and programmatic activation.

Kindred is a UK-based commerce media and monetisation technology company operating through the legal entity Kindred Soul Ltd. It provides a set of B2B products spanning affiliate commerce monetisation, commerce-intent audience data, and native advertising infrastructure for AI and conversational interfaces. Its customers include publishers, browser developers, OEMs, AI developers, advertisers, agencies and programmatic platforms that want to monetise shopping intent or activate high-intent commerce audiences.

The company makes money through a blend of affiliate and performance marketing economics, data licensing and platform/API monetisation. Its core assets are a large merchant and deal aggregation network, a proprietary audience graph built from commerce activity, and integrations that allow partners to insert relevant offers or advertising into browsing, publisher and AI-driven environments.