Kroger

Kroger’s core business model is multi‑format food and general merchandise retailing supported by an integrated digital and data platform. It operates supermarkets and related formats under multiple regional banners across the US, selling groceries, household goods and non‑food items primarily to consumers at retail margins. This is extended by e-commerce channels (online ordering, pickup, delivery and parcel shipping) that leverage the store network for fulfilment and use loyalty integration to increase basket size and retention.

The company complements this with healthcare services through pharmacies and retail clinics, generating revenue from prescription dispensing, clinical visits and associated reimbursements. It further commercialises customer transaction and loyalty data through an analytics subsidiary and a retail media network, which provide insight, targeting and measurement products to CPG brands and advertising partners. Acquisitions such as meal‑kit and regional grocery operators are used to expand geographic reach, channel coverage and adjacent revenue streams while feeding more data into its analytics and media offerings.

The Kroger Co. is a large United States-based supermarket operator with a broad portfolio of regional grocery banners, e-commerce channels, pharmacies and in‑store health clinics. It runs physical supermarkets and related formats (including banners acquired via Fred Meyer, Harris Teeter, Roundy’s and others) alongside online grocery, parcel shipping for non‑perishables, and a meal‑kit business.

Beyond retail, Kroger has built a data and advertising operation through its customer‑science arm and retail media business. It sells targeted media, audience insights and closed‑loop measurement services to consumer packaged goods (CPG) brands and agencies, monetising its first‑party transaction and loyalty data while continuing to generate the bulk of its revenue from grocery, household goods, pharmacy and health services sold to consumers in the US.