Lime

The company operates a horizontal enterprise SaaS model centred on CRM platforms and adjacent modules. It develops its own software, sells it as multi-tenant cloud services, and supplements this with implementation, support and consulting around deployment and customisation. The flagship CRM platform is configurable and industry-tailored, while a lighter plug-and-play CRM product serves smaller B2B customers. Add-on modules (forms, portals, engagement, field service, newsletters, chat/messaging) extend functionality across the customer journey. The firm creates value by consolidating customer data and workflows for sales, marketing and service, while vertical solutions and acquired assets (e.g. utilities portals, membership administration SaaS) deepen its relevance in specific industries.

Lime Technologies AB is a Sweden-based enterprise software company focused on customer relationship management (CRM) for business users. Its main offerings are cloud CRM platforms and related modules that support sales, marketing and customer service processes, with particular emphasis on Nordic and European B2B organisations across selected verticals such as utilities and membership organisations.

The company generates revenue primarily from subscription fees for its CRM and related SaaS products, complemented by implementation and professional services. It targets business customers ranging from SMEs to mid-market and larger enterprises, and is listed in the Technology sector on Nasdaq Stockholm. Recent acquisitions in SaaS for sports clubs and portal solutions for utilities indicate a vertical expansion strategy within CRM-centric software.