LoyaltyLion

The company operates a B2B SaaS model focused on ecommerce loyalty and customer retention. It provides merchants with a hosted platform to configure and run loyalty programmes (points, rewards, referrals, VIP tiers), integrate with ecommerce and marketing stacks (e.g. Shopify, Klaviyo, POS), and access analytics on programme performance and predicted revenue impact. Value is created by helping merchants increase repeat purchases, average order value and customer lifetime value while centralising loyalty data and operations. Additional value is offered to larger brands through headless APIs that allow custom front-ends and omnichannel use cases, and through embedded AI capabilities that generate campaign and reward recommendations based on transaction and loyalty data.

LoyaltyLion Ltd is a UK-based software company providing a cloud-hosted loyalty and rewards platform for ecommerce merchants, particularly Shopify and Shopify Plus retailers. The platform manages points-based rewards, referrals, VIP tiers and related engagement mechanics, and offers APIs for headless implementations and omnichannel use across web, mobile and point-of-sale.

The company generates revenue through subscription SaaS plans tiered by merchants’ monthly order volumes, with higher-priced plans and add-ons for larger or more complex brands. It targets ecommerce and direct-to-consumer brands that want to increase repeat purchases and customer lifetime value by running structured loyalty and referral programmes, supported by analytics and an embedded AI feature set for campaign optimisation.