MarketsandMarkets

The company operates a hybrid information services and software model. It creates proprietary, high‑granularity market datasets and analyst reports, then monetises these as individual licensed reports, bundled subscriptions and access to a cloud-based market intelligence platform. This content is further leveraged in an AI-driven sales intelligence platform that converts market and ecosystem signals into sales-ready insights. In parallel, it runs a project-based custom research and advisory practice, conducting primary research, tailored market sizing and competitive benchmarking under client-specific scopes. Value is created by aggregating structured market data, maintaining updated forecasts and turning these into decision-support tools for corporate, product and sales teams; value is captured through recurring subscription and SaaS contracts plus project and report fees.

MarketsandMarkets Research Private Ltd is an India-based market intelligence and research firm founded in 2009. It produces syndicated market research reports, operates a subscription-based market intelligence cloud platform, and provides custom research and advisory services across multiple industries. More recently it has added an AI-driven sales intelligence SaaS platform that uses its proprietary research data.

The company earns revenue from one-off report sales, annual research subscriptions, enterprise licences to its market intelligence and AI sales platforms, and fees for bespoke consulting and custom research projects. Its paying customers are primarily corporate strategy, product, market intelligence and sales teams at mid-to-large B2B enterprises, consultancies and financial investors that require quantified market data, forecasts and revenue intelligence for decision-making and go-to-market planning.