Mediaset

Mediaset’s business model centres on creating and aggregating audiovisual content, distributing it via national free‑to‑air television channels and digital streaming, and monetising audience attention through advertising and subscription fees. The company programs general‑interest and thematic channels that reach mass audiences in Italy, and it extends this reach digitally via Mediaset Infinity, which offers live streaming and on‑demand access to its content across devices.

On the commercial side, Mediaset uses its in‑house advertising sales house Publitalia '80 to package and sell advertising inventory across linear TV and digital properties to brands and media agencies. It also licenses content and sports rights distribution and participates in joint ventures for digital and video advertising. Premium content, including films, series and sports, is offered behind a paywall within the Infinity+ tier and via additional paid channels, generating recurring subscription revenue alongside the core advertising-led model.

Mediaset S.p.A. is an Italian commercial media company within the MFE‑MEDIAFOREUROPE group that operates major free‑to‑air television channels and a consumer streaming platform. Its core assets include national general‑interest TV networks (such as Canale 5, Italia 1 and Rete 4) and the digital streaming service Mediaset Infinity, which offers live and catch‑up access to these channels plus premium on‑demand content.

The company generates the majority of its revenue from television and digital advertising, sold through its in‑house concessionaire Publitalia '80, and supplements this with subscription income from Mediaset Infinity’s premium tier (Infinity+) and paid premium channel add‑ons. Its direct paying customers are mainly advertisers and media agencies buying ad inventory, and consumers who subscribe to its premium streaming services, while viewers of its free‑to‑air channels are monetised indirectly via advertising.