MetaX

The company operates a two-sided CTV/OTT marketplace. On the supply side, it onboards publishers, OTT apps, content owners and CTV OEM partners, integrating via SDK, VAST and OpenRTB. These partners provide video and CTV inventory that can be filled with programmatic and direct-sold adverts. On the demand side, the platform connects to 100+ DSPs and media buyers that bid on impressions, using contextual content clustering and an auto-optimised auction to allocate impressions and pricing.

Value is created for publishers and OEMs by enabling monetisation of CTV/OTT traffic, including AVOD apps, live channels and a CTV browser surface. Value is created for advertisers and DSPs by providing access to aggregated CTV/OTT audiences and formats across multiple apps and devices. The platform’s consumer-facing OTT applications and TV browser extend reach and inventory, but the core economic model is intermediary ad exchange and SSP for CTV/OTT environments.

Metax Software Pte. Ltd. is a Singapore-based connected TV (CTV) and over-the-top (OTT) advertising and content platform. It operates a programmatic supply-side stack and a set of CTV/OTT consumer applications to monetise video inventory via third-party demand-side platforms and advertisers.

The company earns revenue by taking a share of advertising spend flowing through its CTV/OTT marketplace and ad-supported streaming applications. Its direct customers are publishers, OTT app developers, CTV OEMs and content owners seeking monetisation, and media buyers (brands, agencies, DSPs) purchasing CTV and OTT inventory on a CPM basis via programmatic integrations and private marketplace deals.