Mobitech

Mobitech operates a hybrid adtech and media monetisation model. On the demand side, it provides self-serve and managed mobile advertising solutions to advertisers, agencies, app developers, and media buyers seeking campaign delivery and user acquisition. On the supply side, it monetises owned and partner mobile surfaces including apps, start pages, news feeds, search, and games, and shares or captures value through embedded advertising, traffic monetisation, and inventory sales. The business therefore sits across software-enabled media buying, performance marketing, and owned media monetisation.

Mobitech is an Israeli private mobile advertising and monetisation company operating through the legal entity PRO MOBITECH TECHNOLOGIES LTD. It offers a self-service advertising platform for advertisers and agencies, user acquisition solutions for app developers, and monetised content products such as news feeds, start pages, search, HTML5 games, native ads, and video ads. The company also appears to control owned and operated mobile app inventory and integrates its products into OEM, publisher, app, and carrier environments.

Its revenue model combines ad spend flowing through its buying platform and campaign solutions with monetisation of owned and partner inventory. Mobitech creates value by giving advertisers access to mobile and OEM traffic sources while helping publishers, device makers, and app partners monetise user engagement through embedded feeds, search, and advertising placements. Its direct customers are businesses rather than consumers, even though some products ultimately reach consumer end users via devices and apps.