Morning Consult

The company operates a data and analytics business built on continuous, large-scale survey collection across many global markets. It standardises and aggregates this data into syndicated brand and consumer tracking products and exposes it through a SaaS insights platform with dashboards, metrics and downloadable datasets. Additional value is created by providing B2B sampling, verified decision‑maker audiences, and analyst-produced research and memos.

Revenue is generated by selling recurring subscriptions and licences for platform access and research outputs, as well as project-based fees for custom research and B2B sampling work. This combines a software subscription model with data licensing and professional services, enabling clients to incorporate high-frequency opinion and brand data into their internal analytics and decision-making processes.

Morning Consult is a United States–based market research and data analytics company that operates an AI-enabled, survey-driven consumer and B2B insights platform. It fields tens of thousands of surveys daily across multiple global markets and aggregates the results into syndicated brand and opinion tracking products, along with a SaaS platform for exploring the underlying data.

The company generates revenue from subscription access to its software platform, syndicated brand and consumer tracking datasets, research subscriptions, and bespoke research and sampling services. Its paying customers are primarily enterprise brand, marketing, insights and public affairs teams, agencies, analysts, and other organisations that require ongoing, high-frequency consumer or B2B decision‑maker data to inform strategy and measurement.