Neustar

Neustar operates an enterprise data and analytics model built around proprietary identity, IP and numbering datasets and cloud platforms that expose these as software and managed services. It creates value by linking people, locations, devices and phone numbers in structured datasets that support marketing segmentation, measurement, fraud detection and telecoms operations. These datasets are surfaced through products such as marketing analytics platforms, local listing distribution services, IP intelligence APIs and numbering/portability clearinghouse services. Revenue is generated through recurring software subscriptions, data and platform access fees, and transaction-based or per-location charges tied to usage volumes, often governed by multi-year master services agreements with enterprise and carrier clients. Professional services and integration work support customer onboarding and custom use cases, further embedding the platforms in client workflows.

home.neustar is the web entry point for Neustar, an identity, data and analytics business now operating as part of TransUnion in the United States. The company provides cloud-based platforms for marketing analytics and audience intelligence, local business listing distribution, IP and identity risk intelligence, and telecoms numbering and carrier provisioning services.

Neustar generates revenue primarily from enterprise and telecom customers that use its platforms and data for audience segmentation, marketing measurement, fraud and risk decisioning, and number portability and provisioning. Its paying customers include brands and agencies, local and multi-location businesses, security and fraud teams, and telecommunications operators and regulators, typically under multi-year contracts and usage-based agreements.