NewsGuard

The company operates a data and services model centred on human-assessed information quality. Journalists and analysts evaluate news publishers and track provably false narratives, creating structured datasets that can be consumed programmatically via APIs, feeds, and dashboards. Enterprise customers—such as AI developers, trust and safety teams, advertisers, agencies, and ad-tech platforms—license ongoing access to these datasets to inform content moderation, AI training and retrieval, and brand-safety decisions. Additional value is created through specialist services, including red-teaming for AI, influence-operation monitoring, and bespoke audits and list construction for advertisers. A smaller B2C stream exists via a subscription browser extension that exposes the same ratings directly to individual news consumers. Overall, the model is recurring-revenue oriented, based on data licensing plus professional services.

NewsGuard Technologies is a US-based company that provides human-curated data on the reliability of news sources and the spread of false claims online. Its products include ratings of news and information sites, machine-readable feeds of identified false narratives, and specialised datasets and services to help AI systems, advertisers, and institutions manage misinformation and influence operations.

The company earns revenue by licensing these data feeds and ratings to technology platforms, AI developers, advertisers, agencies, and ad-tech firms, and by selling consulting and monitoring services around brand safety and misinformation compliance. It also offers a consumer browser extension on a paid subscription basis after a free trial, though its core paying customers are enterprises and organisations that integrate its data into their products and workflows.