NinaData

The company operates a B2B adtech platform that provides contextual and buying-intent data to power programmatic advertising. It continuously analyses publisher URLs and page content at keyword level using semantic techniques, then exposes this analysis as a targeting layer and curated contextual deals that can be activated via clients’ DSPs. Value is created by helping advertisers reach users at high purchase-intent moments without cookies or device identifiers, improving performance, brand safety, and cost efficiency versus search bidding. Revenue is primarily generated through software subscriptions governed by master subscription terms, plus campaign and deal-based activations that monetise the curated inventory and targeting capabilities.

NinaData is a Finland-based buying-intent and contextual advertising platform that analyses web pages at keyword level to enable cookie-less, in-moment display targeting. It offers a real-time contextual data layer and curated private marketplace (PMP) deal IDs that plug into advertisers’ existing demand-side platforms (DSPs) to improve performance and brand safety.

The company generates revenue by selling subscriptions and service-order based access to its platform, as well as managed campaign activations and access to curated programmatic inventory. Its customers are advertisers, agencies, and performance/search marketing teams that want keyword-level, intent-based targeting across the open web as an alternative or complement to search engine advertising.