OpenAP

OpenAP operates a B2B infrastructure and marketplace model for advanced TV advertising. It connects premium TV publishers’ linear and digital video inventory with advertisers, agencies, and measurement partners through a cross-publisher marketplace, an SSP for TV supply, an identity layer and a data collaboration environment.

Value is created by standardising audiences at ID level across publishers and screens, enabling unified activation, identity, and cross-platform measurement. The company monetises by charging transaction-related fees on media executed through its marketplace and SSP, licensing or subscription-style fees for access to its identity and data hub platforms, and service fees for audience onboarding, curation and white-glove support. As a publisher-owned venture, it also enhances yield and data collaboration for its media-owner shareholders and partners.

OpenAP is a US-based, publisher-owned advanced television advertising technology company formed by major TV media owners including Fox, NBCUniversal and ViacomCBS, with minority stakes from Discovery and Snowflake. It operates infrastructure that allows cross-publisher, cross-platform planning, activation, identity resolution and measurement for linear TV and premium digital video.

The company provides a marketplace for audience-based buying, an SSP for linear and premium video supply, an identity graph for converged TV audiences, a clean-room style data hub, and a measurement framework. Revenue is generated from transaction and platform fees, data and identity access, and professional services paid by TV programmers, broadcasters, advertisers, agencies, measurement vendors and data partners. End-users are businesses only, not consumers.