OursBlanc

The business operates an advertising technology model centred on media activation and proprietary ad formats. It offers a programmatic buying platform (DSP) through which advertisers and agencies can plan, buy and optimise campaigns using contextual, audience and geo-targeting, with native activation of a range of in-page and mobile formats. The company also integrates its formats with third-party DSPs, extending distribution across existing buying workflows. For publishers, it positions its formats as a way to increase direct monetisation and fill, leveraging an established network of sites and standard compliance.

Value is created by providing a single access point to immersive, standard-compliant formats and curated inventory at scale, combined with targeting controls that aim to improve performance and user experience. Value to publishers is framed as higher yield and non-disruptive ad experiences that fit editorial environments. Revenue is tied to campaign budgets and media spend rather than recurring licences, aligning income with delivered impressions and format usage.

OursBlanc (operated by Edge Query) is an advertising technology company providing a proprietary programmatic buying platform and a suite of digital ad formats. The firm runs a DSP-focused platform that activates its own immersive display and mobile formats across a large network of publisher sites in multiple countries and languages, with emphasis on contextual and data-driven targeting and granular geolocation.

The company generates revenue from campaign media spend flowing through its platform and partner DSPs, and from monetisation uplift for publishers using its formats. Its paying customers are advertisers, brands, agencies and media buyers who purchase campaigns and proprietary formats, as well as publishers who participate in monetisation solutions rather than paying software licences. The business is headquartered in Europe (Edge Query in France; OursBlanc presence in Luxembourg) and operates globally via programmatic supply partners.