Pointr

The business model centres on providing an enterprise indoor mapping and positioning platform that converts building and floorplan data into digital maps, exposes those maps and associated location data via APIs, SDKs and widgets, and powers navigation, tracking, geofencing, analytics and safety workflows. Value is created by reducing the cost and time of digitising large portfolios of venues through AI-based map generation, and by enabling end-user navigation and operational visibility across retail, healthcare, transportation, workplace and other large facilities. The company distributes its technology through direct sales to enterprises, partnerships with systems integrators and workplace platforms, and listings on cloud marketplaces, positioning itself as an enabling layer for indoor mapping and location-aware applications.

Pointr Ltd is a UK-based indoor mapping and location technology company founded in 2013. It provides an enterprise platform for creating digital indoor maps, high-accuracy indoor positioning (“blue-dot” navigation), wayfinding and location analytics, delivered via APIs, SDKs and web or kiosk widgets.

The company sells primarily to large enterprises and venue operators such as retailers, airports, hospitals, workplaces, campuses and other large facilities that need indoor navigation, asset or people tracking, safety workflows and operational analytics. Revenue comes from software licensing and SaaS-style platform contracts for its mapping and positioning technology, supplemented by professional services for map creation, deployment and integration, and distribution via cloud marketplaces and partners.