Prado

The company operates a two‑sided adtech marketplace centred on mobile app inventory. On the supply side, it offers a software development kit (SDK) that mobile app developers integrate to serve in‑app ad formats such as rewarded video, interstitial and rich media. This supplies ad impressions into its supply‑side platform and exchange. On the demand side, it exposes this inventory to advertisers, agencies, DSPs and exchanges through a programmatic connection layer that supports real‑time bidding for video and display formats.

Value is created for publishers through access to aggregated brand and programmatic demand, contextual targeting and analytics aimed at improving effective CPMs, and for advertisers through access to a curated, brand‑safe mobile audience (older teens and families) via a single integration. As a wholly owned brand of Kidoz Inc., it extends the parent company’s focus from child‑directed environments into older demographics while leveraging shared technology and review processes.

Prado Inc. is a Canada-based advertising technology subsidiary of Kidoz Inc., focused on programmatic mobile and in‑app advertising for older teens and families. It operates a combined supply-side platform (SSP), demand-side platform (DSP) and ad exchange, and provides an SDK for app developers to integrate advertising into their mobile applications.

The company earns revenue by facilitating programmatic ad transactions between advertisers (brands, agencies, DSPs and exchanges) and mobile app publishers, taking a margin or revenue share on media spend. Its direct customers are app developers and publishers using the SDK for monetisation, and advertisers, agencies and programmatic buyers using its exchange and connection products to access curated mobile inventory at scale.