Vungle

Vungle operates a two-sided mobile advertising platform connecting app and game publishers with performance-focused advertisers. On the supply side, it provides an SDK and monetisation suite that enables publishers to serve rewarded, interstitial, banner and other in-app ad formats and to participate in in-app bidding and mediation. On the demand side, it manages performance marketing campaigns, using machine learning to optimise bids, placements and creatives to achieve user-acquisition and conversion goals.

Value is created by increasing publishers’ ad revenue yield and providing advertisers with measurable, performance-oriented app installs and in-app events. Additional value comes from analytics and game-market intelligence (via GameRefinery and related tools), which inform targeting, creative strategies and product decisions. Programmatic exchange infrastructure extends reach for both buyers and sellers, making the platform more attractive as scale grows.

Vungle is a US-based mobile advertising technology company that provides in-app video and display ad infrastructure for mobile apps and games. It offers an SDK and monetisation suite for publishers, programmatic exchange access, performance user-acquisition tools for advertisers, and analytics and game-market insight products through acquired assets such as GameRefinery.

The company generates revenue through revenue-share on publisher ad monetisation, performance-based advertising spend from marketers, programmatic take-rates on exchange traffic, and subscriptions or licences to its analytics and intelligence tools. Its direct customers are mobile app and game publishers seeking to monetise inventory and mobile marketers and agencies aiming to acquire users or drive in-app actions.