Sipo

The company operates a two-sided advertising marketplace and supporting monetisation tools for mobile apps. On one side, it aggregates demand from advertisers, agencies and demand-side platforms, providing access to mobile and in-app inventory, including gaming. On the other side, it connects to publishers and game developers seeking to monetise their traffic and in-app placements. Value is created by routing programmatic demand to supply via an ad exchange supporting real-time bidding, private marketplace and guaranteed deals, and by offering integrations (Prebid, VAST tags, APIs, SDKs) that simplify adoption for both buyers and sellers.

In parallel, the company publishes its own ad-supported mobile game title, which both generates advertising impressions and demonstrates its monetisation capabilities. Overall, it creates value by improving fill rates and effective CPMs for publishers, while giving advertisers controlled, programmatic access to mobile gaming and app audiences, with basic analytics and quality controls implied by its positioning in programmatic advertising and monetisation.

Sipo Inc is a US-based advertising technology company focused on programmatic monetisation for mobile applications, particularly gaming. It operates an ad exchange that connects advertisers and publishers, offering real-time bidding, private marketplaces, guaranteed deals and multiple integration methods (Prebid, API, VAST) to transact digital media.

The company also runs a mobile gaming app monetisation platform and publishes at least one free, ad-supported mobile game, using it as an inventory source and monetisation channel. Revenue is generated from media spend flowing through its exchange and in-app advertising, with advertisers, agencies, demand platforms and mobile game publishers as primary paying customers and partners.