REGIOCAST
REGIOCAST is a german commercial radio group monetising multi-channel audio advertising inventory.
REGIOCAST operates in the Unclassified segment.
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- Founded
- 2004
- Headquarters
- Wittland 3, 24109 Kiel
- Core Segment
- Unclassified
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-03-12
Key insights about REGIOCAST
Subsidiaries
REGIOCAST operates a network including RMS.
Competitors
Key competitors include ANTENNE BAYERN.
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Acquisitions
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REGIOCAST: About
REGIOCAST operates as a commercial audio media owner and investment group. It controls and holds stakes in regional FM broadcasters and national digital audio brands distributed via DAB+, web streams, apps and smart speakers. These programmes build audience reach and listening time, which the company converts into advertising inventory across linear radio, digital audio and podcasts. Value creation comes from aggregating a portfolio of complementary audio brands with distinct audience profiles, enabling advertisers to buy mass reach or targeted segments through a single commercial interface. Additional value is created through technical and commercial partnerships (e.g. technology holdings with other radio groups) that improve distribution, ad delivery and campaign management while spreading infrastructure costs across a larger base.
REGIOCAST: Market Position
REGIOCAST GmbH & Co. KG is a German private radio and audio group that operates and holds stakes in multiple regional and national radio programmes, plus digital-only audio brands. Its portfolio spans regional FM stations and national DAB+ and streaming channels across music genres and decades. The company generates revenue mainly by selling advertising across its audio inventory, bundling linear radio, DAB+, streaming and podcast placements. Sales are centralised via its AUDIO HOUSE brand, which offers integrated audio campaigns and data-informed targeting to advertisers and media agencies. REGIOCAST also engages in joint ventures and shareholdings in other broadcasters and audio technology entities to extend reach and operational capabilities.
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