COMPANYAdvertising & Marketing TechnologyCDP (Customer Data Platform)Data, Identity & Analytics

Reltio

Reltio is a cloud-native enterprise master data management and real-time 360 data platform.

Reltio operates in the Unclassified segment.

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Founded
2011
Headquarters
100 Marine Parkway #275, Redwood City, CA 94065, United States
Core Segment
Unclassified
Company Size
201–500
Official Links
Website
Verified
2026-03-12

Reltio: About

The company operates an enterprise SaaS business model centred on its cloud-native master data management and data unification platform. It hosts and manages the platform in public clouds (AWS, Azure, Google Cloud) and provides continuous data ingestion, cleansing, matching, relationship modelling and activation as a managed service. Value is created by consolidating fragmented customer, product, supplier and other core data into trusted, reusable profiles and 360-degree views usable across operational and analytical systems, including AI workflows.

Revenue is primarily generated from recurring subscription contracts for access to the core data platform and associated modules (such as multidomain MDM, integration tooling, 360 data products, automation/agent capabilities and enhanced security options). Additional value and revenue are created through implementation, data migration, integration work and ongoing services, either delivered directly or via partners, as well as via cloud marketplaces where enterprises can procure and deploy the platform within existing cloud commitments.

Reltio: Market Position

Reltio is a US-based enterprise software company providing a cloud-native master data management and data unification platform. Its core offering ingests, standardises, links and secures data from multiple systems to create real-time, multi-domain “golden records” and 360-degree profiles that can be used across operational applications, analytics and AI.

The company sells subscription access to its SaaS data platform and related modules, including integration, security and AI-driven agent capabilities, largely to large enterprises in sectors such as life sciences, financial services, retail, manufacturing and technology. It competes with other master data management vendors like Informatica, IBM, Oracle, SAP and others, and also provides professional services and partner-led implementations to support deployment and integration.

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