SALESmanago

The company operates a B2B SaaS model centred on a modular customer engagement and marketing automation platform. It creates value by consolidating behavioural and transactional data into a customer data platform and enabling marketing teams to design, execute and optimise omnichannel communication and product recommendations. This reduces tooling fragmentation for e‑commerce merchants, improves conversion rates and automates lifecycle marketing workflows.

Revenue is generated through recurring subscription contracts for software access, typically structured as tailored packages combining core marketing automation with optional modules such as AI personalisation, mobile SDKs and product discovery. The business further enhances value via acquisitions that broaden the platform (e.g., lead conversion and customer service tools), increasing potential wallet share and cross‑sell opportunities within its installed base, particularly in European mid‑market e‑commerce.

SALESmanago (Benhauer sp. z o.o.) is a Kraków‑headquartered Polish software company providing a cloud‑based customer engagement and marketing automation platform focused on e‑commerce and retail. Its system combines a customer data platform, omnichannel campaign orchestration, AI‑driven recommendations and mobile SDKs to manage customer journeys across email, web, mobile, and other digital channels.

The company sells subscriptions to mid‑market and enterprise e‑commerce and retail businesses that use the platform to increase conversion, automate lifecycle marketing and personalise product discovery. Revenue comes primarily from recurring SaaS fees for modular packages, with upsell to advanced AI and mobile modules and optional professional services such as onboarding and consulting. Private equity firms SilverTree Equity and Perwyn are majority owners, and the firm has expanded capabilities and geographic reach through acquisitions of complementary SaaS tools in lead conversion and AI‑enabled customer service.