Scantrust

Scantrust operates a B2B SaaS and enterprise platform model focused on product identification, authentication and traceability. It provides a hosted platform for generating and managing large volumes of QR codes (including GS1 Digital Link), configuring redirects and landing pages, and capturing scan and telemetry data across the supply chain and at consumer touchpoints. Value is created by helping brands combat counterfeiting, comply with labelling and traceability regulations, and gain visibility into product movement and consumer interactions, without building these capabilities in-house.

The company complements its core platform with mobile applications for consumer and field use, developer tools and APIs for integration into third-party systems, and professional onboarding and configuration support for large accounts. Its acquisition of a regional traceability provider indicates a strategy of consolidating domain expertise and customer bases in specific verticals and geographies to deepen coverage in highly regulated and high-risk categories such as food, beverage and infant nutrition.

Scantrust SA is a Swiss software company providing QR code-based product authentication, traceability and consumer engagement for brand owners and manufacturers. Its platform issues and manages large volumes of GS1 Digital Link and secure QR codes, links them to product and supply chain data, and exposes them through web tools, mobile apps and APIs for use in packaging, quality assurance and logistics workflows.

The company earns revenue from subscription software plans and larger enterprise contracts tied to QR code management, brand protection and traceability projects. Customers are primarily consumer goods and related brands, particularly in sectors such as food, beverage, dairy, infant nutrition and wine, along with their supply chain and packaging partners. Scantrust has expanded regionally through acquisition to strengthen its offering in brand protection and traceability systems with real-time monitoring.