Silverbullet

The business model combines proprietary advertising and data platforms with consulting and managed services. On the product side, the company operates a contextual data and AI platform integrated into third-party marketing platforms (such as large DSPs), a cloud-based toolset for data enrichment and measurement, a programmatic trading platform, and a native/content engagement solution for publishers. These platforms provide contextual segments, targeting capabilities, and publisher monetisation features that are consumed within programmatic media buying and selling workflows.

On the services side, the company delivers CX transformation consulting, data strategy, technology implementation, and activation and measurement services using its own tools and third-party martech. Value is created by enabling advertisers and agencies to activate first-party data and run privacy-compliant, post-cookie campaigns, and by helping publishers package and sell contextual inventory. Revenue is generated from recurring/usage-based software contracts, professional services fees, managed media activation margins or fees, and revenue shares or fees linked to publisher monetisation.

Silverbullet is a UK-headquartered data-driven customer experience and advertising technology company with operations in the US, Italy, Australia and Germany. It provides a mix of software platforms and professional services focused on first-party data strategy, privacy-compliant targeting, and measurement for digital advertising and customer experience initiatives.

The company earns revenue from its contextual data and AI platform used within major demand-side platforms, from CX consulting and implementation projects, from managed programmatic trading services, and from publisher monetisation tools. Its customers are primarily advertisers, media agencies, and publishers seeking cookie-less contextual targeting, first-party data activation, and associated consulting and trading services.