COMPANY

SQL Service

SQL Service is a cross-media ad sales, billing and workflow software for media companies.

SQL Service operates in the AdTech Vendor segment.

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Distinction

SQL Service is not a generic SQL database consultancy or managed database provider. It is a media-focused B2B software company centred on advertising sales, billing and monetisation workflows.

Founded
2003
Headquarters
Kleine Klotzbahn 23, Haus der Impulse, 42105 Wuppertal
Core Segment
AdTech Vendor
Company Size
50–200
Official Links
Website
Verified
2026-04-29

SQL Service: About

SQL Service operates a vertical B2B software model centred on revenue operations for media owners and advertising sales organisations. It creates value by replacing fragmented booking, CRM, billing and reporting processes with a unified platform tailored to cross-media advertising sales. This software layer is complemented by implementation, integration and managed cloud operations, allowing the company to capture both recurring software revenue and ongoing service income.

SQL Service: Market Position

SQL Service GmbH is a German software company focused on commercial workflow software for media and advertising organisations. Its main product, ISS Nautilus, is a proprietary platform that combines CRM, ERP-style workflow management, order handling, invoicing and reporting for advertising sales across multiple media types, including digital, TV, print and DOOH. The company also offers managed cloud services to host and operate customer applications tied to these media workflows.

The business serves publishers, broadcasters, media sales houses and advertising operations teams that need to manage quotation, booking, billing and monetisation processes. It generates revenue primarily from enterprise software licensing or subscription contracts for ISS Nautilus, alongside implementation, integration and managed cloud service fees.

SQL Service: Frequently Asked Questions

What is SQL Service?

SQL Service is a German B2B software company that provides ISS Nautilus, a platform for managing advertising sales, billing and related media workflows.

Who uses SQL Service?

Its customers are publishers, broadcasters, media sales houses and advertising operations teams that need cross-media quote-to-cash processes.

How does SQL Service make money?

It makes money from enterprise software contracts for ISS Nautilus, implementation and integration work, and recurring managed cloud services.

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