Squadata

The business combines proprietary marketing software with managed activation services. Squadata collects or ingests first-party, CRM, cookie, and opted-in audience data, organises that data into actionable segments, and then activates it through retargeting and remarketing campaigns for advertisers. It also helps publishers and e-commerce partners monetise their audience assets by connecting those datasets to advertiser demand, creating value from both software functionality and campaign execution.

Squadata is a French data marketing and retargeting business operated by Digital Squad. It provides a proprietary data platform centred on audience ingestion, segmentation, CRM onboarding, visitor recognition, and activation across email and SMS. Its customers appear to be advertisers, publishers, e-commerce companies, CRM teams, and marketing teams that want to reactivate prospects, retarget visitors, and monetise opted-in audience data.

The company generates revenue through a combination of software access, managed activation services, and monetisation arrangements with partners. Its commercial model blends platform capabilities such as DMP/CDP-style data management and analytics with campaign execution products such as email retargeting, SMS retargeting, remarketing, and publisher data monetisation, including revenue-sharing structures.