SSRS

The company operates as a full-service research and polling provider built around proprietary probability-based panels, hybrid sampling designs and methodological expertise. It creates value by designing and executing surveys (quantitative and qualitative), maintaining nationally representative panels, calibrating non-probability and hybrid data, and providing election and media audience metrics that clients use for reporting, strategy and policy decisions. Value delivery combines data collection infrastructure (address-based and text panels, mixed-mode fieldwork), specialist methodologies (e.g., Encipher calibration, voter-file matching) and subject-matter expertise in elections, media, AI usage and B2B research.

Revenue is primarily project-based professional services for custom studies (survey design, fieldwork, analysis, reporting) and programme-based offerings such as election research, AI platform usage tracking and B2B insight programmes. Syndicated and omnibus products allow multiple clients to share sample and infrastructure costs, while high-touch analytics and consulting services deepen relationships with institutional clients.

SSRS, Inc. is a United States-based survey research and opinion polling firm under parent company AUS Marketing Research Systems. It operates probability-based and hybrid research panels, conducts custom quantitative and qualitative studies, and provides election, media and public opinion measurement, including specialised election-day voter polling and AI usage tracking across the US adult population.

The company generates revenue by selling subscription-based tracking services, omnibus survey access, and fee-based custom research projects and analytics. Its customers are primarily media organisations, technology companies, public affairs and political clients, academic institutions, commercial brands and other research buyers that require high-quality, nationally representative or specialised samples, analytics and methodological expertise for decision-making and reporting.