Stats Perform

Perform Content Services Limited operates an enterprise-focused data and content licensing model within the Stats Perform group. Its value creation centres on collecting, processing and structuring sports event data into machine-readable feeds, databases and content services that are embedded into betting platforms, broadcast and digital media experiences, and professional sports workflows.

Revenue is primarily generated via long-term enterprise contracts that grant clients rights to use live and historical sports data, as well as access to hosted platforms for graphics, automated match centres, AI content tools and scouting/performance management. These contracts are typically structured as master licence agreements with specific work orders that define competitions, data depth, delivery SLAs and permitted use cases, often bundled with service and support. Additional value is created by enabling clients to monetise fan attention and sponsorship inventory via data-enriched content, increasing engagement and time spent on their own properties.

Perform Content Services Limited is a UK-based entity within the Stats Perform group, responsible for the provision and licensing of sports data and related digital content services. It underpins products based on Opta sports data and associated platforms, which supply real-time and historical sports statistics, data feeds and AI-generated content used in media, betting and professional sports performance contexts.

The company generates revenue by licensing data, feeds and hosted platforms to broadcasters, digital publishers, sportsbooks, leagues, teams and related enterprise clients under master licence and platform-access agreements. It operates as part of a wider sports data and software group backed by Vista Equity Partners, competing with other sports data and software providers serving media and betting markets.