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StubHub

StubHub is a online marketplace enabling resale and purchase of live event tickets globally.

StubHub operates in the E-commerce Platform segment.

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Founded
2000
Headquarters
199 Fremont Street, San Francisco, CA 94105, United States
Core Segment
E-commerce Platform
Company Size
501–1,000
Official Links
Website
Verified
2026-03-12

StubHub: About

The company operates peer‑to‑peer and business‑to‑consumer marketplaces for tickets to live events, providing discovery, pricing, payment processing and digital fulfilment between independent sellers and buyers. It creates value by aggregating large volumes of ticket inventory, offering search, seat‑level maps and “view from seat” tools, and by providing transaction assurance via its guarantee. On the supply side it serves individual resellers, professional ticket brokers and event partners, offering listing, pricing and distribution infrastructure. On the demand side it serves fans seeking specific seats or last‑minute access, improving price transparency and availability beyond primary ticketing channels. The group extends its reach internationally through its affiliated international marketplace, supporting multiple languages and currencies for cross‑border sales. Partnerships with promoters and rights‑holders using direct‑issuance integrations allow it to distribute primary inventory alongside resale tickets, deepening inventory and creating additional revenue‑share opportunities.

StubHub: Market Position

StubHub Holdings, Inc. is a United States‑based operator of online secondary ticket marketplaces for live events. Through its North American platform and affiliated international platform, it enables individuals, ticket brokers and other sellers to list tickets, and enables fans to discover, compare and purchase seats using interactive venue maps and seat‑view tools. The company backs transactions with a guarantee covering entry and refunds for qualifying issues.

The business earns revenue from transaction fees applied to ticket sales rather than from software subscriptions. Its core customers are ticket buyers (fans) who pay service and delivery fees on purchases, and ticket sellers (including professional brokers and rights‑holders) who may pay commissions or revenue shares. The company also works with promoters and event partners via direct‑issuance and distribution agreements that integrate primary and secondary ticket inventory.

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