Supermetrics

The company operates as a horizontal SaaS data connectivity provider focused on marketing and advertising analytics. It builds and maintains connectors and a headless API that extract data from many advertising and marketing platforms and deliver it into destinations such as spreadsheets, BI tools and dashboards. Value is created by reducing manual data exports, improving reporting reliability and enabling agencies and in-house teams to consolidate campaign performance data in their preferred tools.

Revenue is generated through recurring software subscriptions sold per product surface (e.g. spreadsheet add-ins, dashboard connectors) and per API licence. Packages are tiered by features, number of sources or accounts, and scale, with higher-priced plans for larger agencies and enterprises. Optional add-ons, such as additional chart components and visual features, provide incremental revenue streams. The business targets global customers and supports self-serve sign-up alongside higher-touch arrangements for enterprise buyers.

Supermetrics is a Finland-based business analytics software company that provides data connectors and APIs to move marketing and advertising performance data into spreadsheets, dashboards and other analytics environments. Its tools integrate with platforms such as Looker Studio, Google Sheets and Excel, and expose a headless API for embedding and warehouse or BI ingestion.

The company operates a subscription SaaS model with tiered packages per destination and optional add-ons. Customers are primarily marketing teams, advertising agencies, analytics and data teams, and enterprises that need to centralise and automate reporting on advertising and marketing data. Revenue comes from recurring software subscriptions, API licences and paid add-ons such as visualisation components.