Tinuiti

The company operates as a performance-focused digital marketing and media agency. It creates value by planning and managing clients’ advertising across platforms such as Amazon, social networks, search and streaming/CTV, and by using a proprietary measurement and modelling platform built on causal inference and machine learning to optimise media allocation and reduce waste. Acquisitions have broadened its capabilities into streaming/OTT media, paid social and Amazon marketplace strategy. Tinuiti’s technology suite (including media mix modelling, always-on incrementality testing and brand equity models) is embedded into its service delivery, enabling it to link media investment to revenue outcomes and to offer consultative analytics engagements on top of media execution.

Tinuiti Inc. is a US-based, private-equity-owned performance marketing agency focused on digital media and e-commerce. It manages more than $4 billion in annual digital ad spend across channels including paid social, search, streaming/CTV and retail media, and operates a proprietary measurement and modelling platform based on causal inference and machine learning. Through acquisitions such as Bliss Point Media, Ampush and The Ortega Group, the company has expanded its capabilities in streaming TV, social growth marketing and Amazon marketplace services.

Tinuiti generates revenue by providing managed media, creative and strategy services, combined with advanced measurement and incrementality analytics delivered through its proprietary technology suite. Its paying customers are primarily mid-market and enterprise brands and retailers that advertise online, particularly those selling via Amazon and other digital commerce channels, who engage Tinuiti to plan, buy, optimise and measure their advertising to drive sales and return on ad spend.