TopCashback

The company runs consumer-facing cashback platforms that aggregate affiliate offers from thousands of retailers. When a user clicks through its site or browser extension to a retailer and completes a purchase, the retailer pays the company a commission for the referred sale. According to its own materials, it passes 100% of this standard commission back to users as cashback, using the underlying affiliate marketing infrastructure for tracking and attribution.

The economic value is created for retailers by driving incremental online sales and exposure, and for consumers by returning affiliate commissions as cash rewards. The company monetises primarily through retailer-funded promotional arrangements, bonuses, and sponsored adverts that give merchants additional visibility or improved placement on its site and in its extension, while still maintaining the headline proposition that standard tracked commissions are returned to members.

Topcashback Limited operates cashback and rewards websites and browser extensions that route online shoppers to partnered retailers. When members make tracked purchases with these retailers, the company earns affiliate commission which it then passes back to users as cashback and rewards. It is part of Topcashback Group and has expanded geographically, including through acquisition of Nordic cashback platform Refunder AB.

The firm’s commercial relationships are with retailers and merchants who pay for referred sales and promotional placement, while the end-users are consumers who use the platform and extension to earn cashback on online shopping. Revenue is generated from affiliate marketing arrangements, sponsored adverts and promotional deals on its properties rather than from fees charged to consumers.