Trade House Media

The company operates a hybrid software-and-services model centred on publisher ad monetisation. It builds and maintains a modular adtech stack that includes an ad server, auction and header-bidding management, identity and fraud controls, and a dedicated analytics/reporting layer for advertising revenue. This technology is offered both as standalone software and as the operational core for managed monetisation engagements.

Value is created by improving publishers’ advertising yield, consolidating operational workflows, and reducing dependence on single-vendor tools like generic ad servers. The company enhances value through data aggregation across demand sources, Prebid auction optimisation, and category-specific publisher networks (e.g. active-lifestyle), giving publishers better access to demand and centralised control of inventory and reporting. It also leverages its status as an official Google reseller to provide access to Google ad products within an integrated operational framework.

TRADE HOUSE MEDIA LIMITED is a UK-based advertising technology and services company focused on digital publishers. It develops and operates an ad management and analytics platform that combines an ad server, header bidding/Prebid auction controls, identity and fraud tools, and revenue analytics tailored for ad-funded publishers. The company also runs a vertical publisher network for active-lifestyle and sports sites.

The firm generates revenue by licensing its platform, providing managed monetisation services, and acting as an official Google reseller under the MCM programme. Its customers are digital publishers and media owners that rely on advertising revenue, including enterprise and mid-market publishers as well as niche active-lifestyle publishers seeking outsourced yield management and access to premium demand.