Utiq

The company operates an identity and consent infrastructure used by publishers, advertisers and their technology vendors to support deterministic, privacy-compliant addressable advertising and analytics. It issues an encrypted, telco-powered consent token that, with explicit user permission, becomes the root from which marketing and advertising identifiers are derived. These identifiers are used for audience segmentation, activation, frequency capping and measurement across web and mobile environments.

Value is created by giving enterprises a stable, deterministic identifier that does not expose raw telco data, aligns with consent requirements, and is interoperable with existing adtech and martech platforms via direct integrations, bidstream signals and SDKs. The company likely charges enterprises for access to its consent and ID infrastructure, ongoing usage in activation workflows and integrations, and possibly participates in revenue-sharing structures tied to publisher audience monetisation and programmatic trading.

Utiq SA/NV is a Belgium-based identity and consent infrastructure provider for digital advertising and marketing, launched in 2023 and backed by several large European telecommunications groups. It offers a telco-powered, consent-based identifier system that enables deterministic user recognition for publishers, brands and adtech/martech platforms without exposing raw telco data or relying on third-party cookies.

The company provides a stack comprising a centralised consent management interface, an encrypted root consent token, and derived identifiers for martech and adtech use cases, along with SDKs and integrations into CDPs, SSPs and DSPs. It generates revenue through enterprise B2B contracts for access to its ID and consent infrastructure and related data-activation services, serving publishers, advertisers, and their technology partners that need privacy-compliant addressability and measurement across Europe.