Vibe.co

The company operates as a programmatic CTV advertising platform functioning effectively as a demand-side solution for advertisers. It aggregates streaming and CTV inventory across 500+ apps and channels and exposes this supply via a self-serve interface and APIs where advertisers and agencies can plan, target, and buy impressions. Its value creation comes from simplifying CTV access for smaller and mid-sized advertisers, providing outcome-focused optimisation, and enabling measurability and attribution that resemble digital performance channels.

The platform bundles creative generation (via Vibe Studio and related video tools), audience targeting, and measurement integrations as part of the buying workflow, lowering production and operational barriers so more advertisers can adopt CTV. It does not position these as stand-alone SaaS products; instead they support the core media-buying model by driving higher spend, better performance, and advertiser retention. The business scales primarily with total ad spend and number of active advertisers, rather than per-seat licensing.

Vibe.co is a US-based connected TV (CTV) and streaming TV advertising platform focused on performance campaigns for businesses, particularly SMEs, brands, and agencies. It provides a self-serve interface to plan, buy, and optimise programmatic CTV inventory across multiple apps and channels, with integrated targeting, measurement, and AI-driven optimisation.

The company generates revenue from media spend flowing through its platform, charging advertisers on CPM and CPV bases with low daily minimums. It also offers built-in creative tools (Vibe Studio and video generation) and integrations with CRM and analytics systems at no additional software fee, using these to increase media volume and stickiness rather than as separately monetised products.