Vidyard

The company operates a horizontal B2B SaaS model centred on a cloud-based business video platform. It creates value by enabling commercial teams to produce personalised videos (recorded or AI-generated), automate their delivery based on CRM and marketing triggers, and manage video libraries with security, branding and detailed analytics. This helps customers increase engagement in sales and marketing, and centralise video infrastructure outside consumer hosting sites.

Revenue is generated primarily from subscription fees for different product tiers, sold per user and/or per account, with higher tiers unlocking advanced features such as enhanced analytics, integrations, automation and enterprise controls. Additional value is created via integrations with CRM and marketing systems, and through AI capabilities that lower production effort for at-scale personalised videos. Select acquisitions, such as Switch Merge, have been used to deepen product capabilities in video personalisation rather than to run separate business lines.

Buildscale, Inc., trading as Vidyard, is a Canada-based software company that provides a business video platform for sales, marketing and customer-facing teams. Its products cover video messaging, AI-generated avatar videos, trigger-based video workflows and enterprise video hosting with analytics, positioned as an alternative to consumer video sites for commercial use.

The company generates revenue by selling paid subscriptions to its cloud platform, with tiered plans ranging from free to enterprise contracts. Customers are primarily B2B organisations whose sales, marketing, customer success, learning and IT teams use the platform to create, host and analyse videos for outreach, onboarding, training and campaigns. The firm has grown through venture funding and selective acquisitions, including personalised video technology firm Switch Merge.