ViewLift

ViewLift operates an enterprise SaaS model centred on providing a unified OTT operating stack to content owners and streaming operators. It creates value by reducing technical complexity and time-to-market for launching branded streaming apps, then deepens customer reliance through integrated content management, distribution, analytics, personalisation and revenue tooling. The platform is embedded in customers’ video operations, making it part infrastructure layer, part workflow system, and part monetisation enablement layer.

ViewLift is a US-based B2B SaaS provider of OTT video infrastructure for organisations launching and operating streaming services. Its platform combines video CMS, app management, multi-device distribution, analytics, personalisation and monetisation tooling for live, linear and on-demand streaming across web, mobile and connected TV environments. Customers appear to include media companies, broadcasters, sports leagues, teams and other enterprises that want to run their own branded streaming products rather than build the full stack internally.

The company makes money primarily through enterprise software contracts tied to its end-to-end streaming platform, likely including platform licensing, implementation and ongoing service or usage-based fees. A core part of its proposition is helping customers monetise their own audiences through subscription, advertising, pay-per-view and hybrid OTT models. Recent reporting indicates DAZN moved to acquire the company, although one cited source notes the transaction was subject to closing conditions.