Wicked Reports

The company operates a B2B SaaS model centred on its attribution and marketing analytics platform for e-commerce and subscription businesses. It integrates first-party conversion data from clients’ shopping carts, CRMs and subscription payment systems with advertising and campaign data, producing order-level attribution, cohort and lifetime value reporting, and decisioning outputs for media buying.

Value is created by improving the accuracy of marketing performance measurement, distinguishing new versus repeat customers, and feeding corrected conversion signals back to ad platforms to inform bidding and budgeting. Revenue is generated through recurring subscription fees on a tiered schedule tied to customers’ annualised tracked revenue and required feature set, with higher-traffic and more complex clients paying more. Additional value and potential incremental revenue come from AI-driven decision support (5 Forces AI), integrations (e.g. Meta CAPI via Advanced Signal), enterprise support, implementation services, and partner/agency programmes.

Wicked Reports LLC is a US-based, privately held software company that provides an attribution and marketing analytics platform for e-commerce and subscription businesses. Its “attribution operating system” connects first-party conversion data from shopping carts, CRMs and subscription billing systems with marketing spend data to show which campaigns and channels drive new and repeat customer revenue.

The company earns revenue through tiered SaaS subscriptions priced by annualised tracked revenue and feature set, with published monthly plans and an enterprise tier. Its paying customers are primarily direct-to-consumer online retailers, subscription brands, performance media buyers and digital agencies that need order-level attribution, cohort and LTV reporting, and signal feeds back into ad platforms such as Meta. AI capabilities (“5 Forces AI”) are included in plans to generate campaign-level scale/chill/kill recommendations, but the core value lies in accurate first-party, server-to-server attribution data aligned to revenue outcomes.